STUDIO DESIGN
Y&&Y
YANDEX SUMMER SCHOOLS AND OPEN LECTURES 2023 OPENING
"Young&&Yandex" is a direction within Yandex that deals with everything related to youth, internships, and hiring. Among other things, Y&&Y organizes free seasonal Schools and an Open Lecture series.

In collaboration with Koshta Collective, Yandex's creative studio "7.47," and graphic art director Arseniy Popov, we developed the design of a studio for a prologue broadcast, opening the Summer Schools and Lectures. The visual reference for the graphic design of the online course and decorations was the aesthetics of a gaming interface, where the learning process takes on the characteristics of advancing through game levels.

The studio's design, characterized by contrasting colors and forms echoing pixel boundaries, enhances the sense of presence in the gaming space and visually aligns with the concept of a gamified event scenario. While developing the design project, we intentionally leaned towards the flat imagery of early computer games. This effect allowed us to synchronize the graphic tiles with elements of the actual decoration, extending them onto the screen's surface.
Brand:
YANDEX

Event:
YANDEX SUMMER SCHOOLS AND OPEN LECTURES 2023 OPENING

Site:
https://yandex.ru/yaintern

YOUNG&&YANDEX TEAM

Head of Youth Services:
Marina Maksimova
Head of Attraction and Special Projects Team:
Ekaterina Baldina
Youth Programs Marketer:
Ksenia Sukhotina

YANDEX'S CREATIVE STUDIO "7.47"

Senior Producer:
Inna Omelchenko
Creative Director:
Alexandra Novokhatskaya
Copywriter:
Konstantin Pudan
CREATIVE BY KOSHTA.COLLECTIVE

Creative Director:
Arseniy Vorfolomeev
Anna Bruevich
Broadcast Script:
Evgeniy Onegin
Art Direction:
Arsenii Popov
Motion Designer:
Artemiy Kremer
Graphic Designer:
Nikita Nelihov
Aleksandra Kuratova
Pixel Art Artist:
Aleksandr Saprykin
Ivan Kirillov
Executive Producer:
Evgeniya Afanasieva
Line Producer:
Tatyana Patrenina
Assistant Producer:
Ivan Dutov
ONLINE BROADCASTING STUDIO DESIGN BY GESAMT

Online Broadcasting Studio Design:
GESAMT

Art director:
Daria Sadovnikova
Creative producer:
Andrey Vasilyev
Visual researcher:
Oksana Lvova

3d visualizer:
Leonid Shatunov

Studio Development:
Anna Sharipova
Vladislav Dyachkov
Egor Melnik
Pavel Sultanov
Ivan Chugin
Andrey Dyachkov
Sergey Shelenko
Andrey Galkin
Sergey Anohin
VIDEO PRODUCTION BY KOSHTA.COLLECTIVE

Director:
Evgenij Onegin
DOP:
Mihail Bodruhin
Line Producer:
Tatyana Patrenina
Assistant Producer:
Ivan Dutov
Post Production Producer:
Alisa Khandurina
Sound Engineer:
Yaroslav Redkin
Redactor:
Viktoriya Avakimyanc
Lighting Technician:
Ruslan Gapich
Viktor Fedoseev
Edit:
Artem Sikorskiy
CG:
Viktoria Kozhina
Yaroslav Semenov
Nikita Potapov
Color Grading:
Ivan Dorogavcev
Sound:
Stas Paushev