What kind of cut would fit the gems the best? Well, maybe a bit of criminal fiction could make the jewelry more bright and desirable.
This project turned into an outstanding one - here our work consisted of not only art direction and design, but also scriptwriting. The whole story from the beginning till the end was written by GESAMT and produced by a brilliant team led by creative director and photographer Sasha Saharnaya.
Long story short: police finds the corpse of an employee from a Mozi jewelry shop. But where is this precious gem that victim was carrying to his chief? Mysterious disappearance of the stone becomes the starting point of investigation. This case takes the spectator into the abyss of dirty secrets and intrigues. Nevertheless, among the dust and trash of big city streets, there can always be found a great and desperate love story at its core.