immersive installation
IN THE PRESENCE OF SALMON
MNOGO LOSOSYA x REDKEDS
"In the Presence of Salmon" pays homage to Marina Abramović's performance piece "The Artist is Present," showcased in 2010 during her first retrospective exhibition at the Museum of Modern Art in New York.
The concept of her performance was for the artist to establish a connection with any willing visitor through a prolonged gaze. "In the Presence of Salmon" attempts to create a similar connection between a brand and an individual, offering the opportunity to be one-on-one in the present moment rather than in the illusory world of advertising.
In collaboration with creative agency Redkeds we developed installation design for the brand "Mnogo Lososya." The work was presented at the G8 Festival of Creative Industries, where each participant could sit in a chair, gaze into the eyes of a salmon, and spend a few minutes with it, free from haste and worry.
The concept of her performance was for the artist to establish a connection with any willing visitor through a prolonged gaze. "In the Presence of Salmon" attempts to create a similar connection between a brand and an individual, offering the opportunity to be one-on-one in the present moment rather than in the illusory world of advertising.
In collaboration with creative agency Redkeds we developed installation design for the brand "Mnogo Lososya." The work was presented at the G8 Festival of Creative Industries, where each participant could sit in a chair, gaze into the eyes of a salmon, and spend a few minutes with it, free from haste and worry.
Brand:
Mnogo Lososya
Event:
G8 Creative Awards 2023
by REDKEDS
Mnogo Lososya
Event:
G8 Creative Awards 2023
by REDKEDS
REDKEDS TEAM
Idea:
Alexander Kalugin
Art director:
Maria Dyakonova
Designer:
Yulia Moskaleva
Account manager:
Daria Scherbakova
MNOGO LOSOSYA TEAM
Brand manager:
Sofia Konova
Idea:
Alexander Kalugin
Art director:
Maria Dyakonova
Designer:
Yulia Moskaleva
Account manager:
Daria Scherbakova
MNOGO LOSOSYA TEAM
Brand manager:
Sofia Konova
GESAMT TEAM
Creative producer:
Andrey Vasilyev
Production designer:
Oksana Lvova
Props masters:
Yuri Avdeev
Daria Sadovnikova
Supervisor:
Karina Malik
3d visualizer:
Leonid Shatunov
Creative producer:
Andrey Vasilyev
Production designer:
Oksana Lvova
Props masters:
Yuri Avdeev
Daria Sadovnikova
Supervisor:
Karina Malik
3d visualizer:
Leonid Shatunov