INSTALLATION
BETWEEN
TSVETNOY MALL
Special project as part of the Tsvetnoy mall’s rebrand, for which we created an installation that encapsulates the new direction for the store: the way of the light. To be as conscious as a person in front of a mirror. To choose light instead of darkness, even when the world is drowning in obscurity. This is the message behind our instillation.
The observer in front of the alien mirror, hovering over the interactive screen, is given an opportunity for the most important meeting - a meeting with oneself.
The observer in front of the alien mirror, hovering over the interactive screen, is given an opportunity for the most important meeting - a meeting with oneself.
Event:
Tsvetnoy relaunch
march 2023
Creative direction:
Alyosha Starodubov
Head of production:
Roman Mamaev
Production design:
GESAMT
↣
Andrey Vasilyev
Oksana Lvova
Daria Sadovnikova
Karina Malik
Yuriy Avdeev
Tsvetnoy relaunch
march 2023
Creative direction:
Alyosha Starodubov
Head of production:
Roman Mamaev
Production design:
GESAMT
↣
Andrey Vasilyev
Oksana Lvova
Daria Sadovnikova
Karina Malik
Yuriy Avdeev
Producer:
Koshta Collective
Technical direction:
Metrics engineering
Documentation:
Luka Nefedov
Koshta Collective
Technical direction:
Metrics engineering
Documentation:
Luka Nefedov