The big Russian campaign of “Beats by Dre” became our first serious collaboration with a young promising photographer Sasha Saharnaya, it was also our first experience of nonstop work on really grand amounts of setups. Each scene was personalized for individual characters and highlighted his/her most notable traits.
This project is also important for us as a meaningful event, a great creative meeting of visions, which has brought GESAMT into the world, expanding its list of participants.