COMMERCIAL VIDEO AND PHOTO
BEATS BY DRE
AUDIO BRAND
The big Russian campaign of “Beats by Dre” became our first serious collaboration with a young promising photographer Sasha Saharnaya, it was also our first experience of nonstop work on really grand amounts of setups. Each scene was personalized for individual characters and highlighted his/her most notable traits.
This project is also important for us as a meaningful event, a great creative meeting of visions, which has brought GESAMT into the world, expanding its list of participants.

Client:
BEATS BY DRE

Creative direction & photographer:
Sasha Saharnaya

Production design:
GESAMT

Karina Malik
Oksana Lvova
Dasha Sadovnikova
Andrey Vasilyev
Evgeniy Sharakshane

Assistants:
Kristina Matveeva
Aleksandr Rubin
Aleksey Tokun
Production:
Ekaterina Korostey
Snezhanna Dubrovskaya
Sergey Runaev

Digital Assistant:
Natasha Mazur

Video:
ENF.
Video Assistant:
OVDI
Screenplay:
Armen Stepanyan
Music:
Bad Zu

Backstage photography:
Aleksey Tokun

Style:
Konstantin Koshkin
Style Assistant:
Alla Efremova
MUAH:
Fariza Rodriguez
Anna Zakhozhaya
Custom:
Semen Pavlov

Gaffer:
Ilya Gorbunov

Lighting:
Valentin Pankov
Zahar Rodomski
Ilya Ashkinuze